EMRG is a division of Entercom Upstate, LLC. Its purpose is to provide top level services and capabilities that meet the needs of our advertisers in a rapidly changing marketing environment. EMRG clients experience a completely new form of integrated marketing which combines Audio, Visual & Experiential elements. Creative thinking is the cornerstone of impactful marketing but, to be successful, it must occur within an environment that combines creativity with accountability.

Our Process

The EMRG Process is a proven approach to delivering measurable results for each of our clients.

• Discover:
  The first step in the EMRG Process is to conduct an in-depth needs analysis from the perspective of a business partner, not an advertising company. Our belief is that marketing goals must be driven by business objectives.
  
  
• Design:
  Shortly after our discovery meeting, EMRG begins brainstorming concepts. The best concepts are presented to the client for review. Once we have your feedback on what concepts are most promising, we move to the next phase.
  
  
• Develop:
  This is the phase where we mobilize each division of our team (Audio, Visual & Experiential) to develop the concepts chosen. All the information a client needs to make a decision are provided in detail.
  
  
• Decide:
  Simply put, if we've done our job well, the client should be able to easily decide which idea to implement.
  
  
• Deliver:
  This is an extremely important phase. The EMRG team has the capability to provide flawless execution and fulfillment of the client's integrated marketing campaigns.
  
  
• Debrief:
  Accountability is key. Clients will have immediate access to complete digital recaps for the various elements of each campaign.